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BrandZ Ranking: SAP Named Germany’s Most Valuable Brand

SAP ranked number one in brand value among German companies, ahead of well-established companies such as Deutsche Telekom, BMW and DHL, according to the BrandZ Top 50 Most Valuable German Brands report.


At $48.9 billion, SAP’s brand value was nearly $10 billion above the brand value of second-place Deutsche Telekom, according to the report by communications services group WPP and global research agency Kantar Millward Brown.

While many German companies succeed primarily through reliability, there is still much room for improvement with regard to innovation, the report said. As the only dedicated technology company in Germany’s Top 10 ranking, SAP is well equipped in this regard as its employees actively embrace a culture of innovation.

Brand value rests on commercial success, market capitalization and consumer trust. This trust must be earned each day through SAP’s commitment and dedication to its customers.

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